Sep 15, 2015
We chat with Phil Sylvester, Chief Content Manager from World Nomads (www.worldnomads.com), the world's leading travel insurance service that helps travellers stay safe and travel more. Welcome to the Travel Massive podcast, an interview series with travel industry change-makers and pioneers, sharing their stories and insights. Your host is Holly Galbraith, tourism expert and also host of the Tourism Tweetup Podcast (www.gofuturemedia.com). In this podcast episode Phil shares insights into content marketing, giving back when we travel, creating a positive work culture and change in the industry. Highlights: How Phil went from traditional media to the online travel world "Travel can change your life and if you can travel safely you can keep travelling" On Content Marketing: People are using content to get their message out "Over 50% of companies around the world have some kind of content marketing" "Content is the way to cut through advertising and connect with people" "If people share their philosophy they will reward you by buying your product". On Work Culture: Secret to success is have a purpose. "World Nomads has always had a strong sense of purpose that people share that" "We are nomads and we encourage everybody who works here to time off to travel as much as they can and bring that knowledge with them back into the business". On Change in the Industry: World Nomads was one of the industry's earliest disruptive models by going to a web address and get your travel insurance policies emailed to you. Next big change will be in mobile to enhance the way we travel i.e no roaming fees, geo-located alerts, and personalization Stop worrying about privacy invasion and start embracing the technology On giving back: The Footprints Network - make a micro-donation when you purchase travel insurance to help a community project of your choice "We believe that as a traveller you are obliged to give back. These places have given you so much, they have helped enrich your life then there is an obligation to give back that's going to help them in a sustainable way improve their life and maintain their life for other travellers to enjoy as well" Businesses that want a corporate responsibility plan they can easily do that. Lots and lots of people doing a little will make a big difference. For more information: http://www.worldnomads.com http://footprintsnetwork.org/ Plus stay tuned for the new World Nomads app for travel insurance - coming soon. If you enjoyed this episode or you would like to submit feedback, please leave a comment or email podcast@travelmassive.com